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How one small business is navigating Trump鈥檚 on-again, off-again tariffs on Canadian goods

NEW YORK (AP) 鈥 At Fishtown Seafood, owner Bryan Szeliga is worried about the oysters. Szeliga, who operates three retail and wholesale locations in Philadelphia and Haddonfield, N.J., sells a range of seafood.
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Bryan Szeliga owner of Fishtown Seafood poses for a photograph at his location in Haddonfield, N.J., Thursday, March 6, 2025. (AP Photo/Matt Rourke)

NEW YORK (AP) 鈥 At Fishtown Seafood, owner Bryan Szeliga is worried about the oysters.

Szeliga, who operates three retail and wholesale locations in Philadelphia and Haddonfield, N.J., sells a range of seafood. But briny, slurpable oysters are the biggest part of his overall business. And 60% to 70% come from Canada.

The Trump's administration's on-again, off-again 25% tariffs on imports from Canada 鈥 which only to be suspended on 鈥 are giving Szeliga whiplash. The flip-flopping is making it tough to plan ahead. And if the tariffs do eventually go into effect, he'll likely need to raise prices and offer his customers fewer choices of oysters.

鈥淧art of the problem of the 鈥榗haos and shock and awe鈥 approach to the negotiation is you can鈥檛 actually really business plan based on knowing what is and isn鈥檛 actually going to happen,鈥 he said. 鈥淭hat鈥檚 a big problem.鈥

Szeliga started Fishtown Seafood four years ago after other jobs in the food industry including chef and working for a nonprofit. His customers include neighborhood locals and others who shop at his retail shops as well as restaurant wholesale clients.

He sources some of his U.S. products directly from fish farms but for Canadian oysters he goes through dealers.

鈥淭hey鈥檙e larger companies that aggregate from all the (seafood) producers and then and then distribute throughout the country,鈥 he said.

There's also a quality consideration.

鈥淐anadian oysters simply have the size, flavor profile, and brand recognition that our customers prefer and have grown to love,鈥 he said.

Trying to plan

On Tuesday, most of his suppliers told Szeliga they'd be raising prices. He only made one purchase while the tariff was in effect, buying some 鈥渟weet petite鈥 oysters from Prince Edward Island, to make sure a wholesale client had enough product. He paid the whole 25% markup himself and didn't pass it along to his client, eating the extra cost. The suppliers' price increases are likely to come down now that the tariffs are postponed, but only for a month.

Now that he has a month reprieve, Szeliga said he plans to adjust his own inventory and work with his wholesale clients to plan out a menu that will be less affected by the tariffs. That might mean replacing higher-priced, higher-quality oysters with domestic or lower-priced Canadian offerings.

鈥淣ow that we have a picture of what this is probably going to look like, let鈥檚 just start designing out your menus so that we鈥檙e prepared and it鈥檚 not complete bedlam again," he said. 鈥淓ven if prices come down, we know prices are going to come up to X, Y, Z (when the tariffs return)." He said he'll be asking his clients, "What products are going to work for you in a month?鈥

A blow to the burgeoning oyster market

Szeliga isn鈥檛 alone with his concerns 鈥 the entire oyster market could be affected.

The total value of U.S. imported seafood in 2023 was $25.5 billion. Canada, as the largest supplier, delivered more than $3.6 billion in seafood products to the United States in 2023. Imports of seafood from Canada into the U.S. rose 10% in 2024 to $3.96 billion, according to the USDA.

While oysters are just a fraction of that 鈥 the most popular seafood remains shrimp, salmon and tuna 鈥 oyster demand has been growing. In 2022, oysters joined for the first time ever.

Szeliga has watched as the popularity meant more and more restaurants, beyond just oyster bars, began offering the bivalve on their menus. He worries that growth will now 鈥渇ade and fizzle.鈥

鈥淚 think it鈥檚 really going to take the momentum out of what is a growth industry,鈥 he said.

Limiting choice, raising prices

Szeliga said he'll likely limit the number of oysters he carries in his shop from 12 to about 10 to make sure he can still offer a range of higher and lower price oysters that his customers want, even if he no longer carries the most expensive options.

Switching to oysters harvested only in the U.S. isn鈥檛 an option, because although there are numerous types of oysters available on U.S. coasts, the majority of U.S. seafood is imported. Canada is the largest supplier of seafood to the U.S. That鈥檚 hard to match.

鈥淔or domestic oysters the production is pretty maxed out right now,鈥 he said. 鈥淥ysters can take several years to grow and make it to market so a farmer would have needed to make a business selection several years ago to grow their business to be in a good position right now to take full advantage of this situation.鈥

Szeliga worries that Canadian producers might start limiting what they sell to the U.S. market after the tariff confusion.

So ultimately, his customers should expect less choice of oysters, and for a higher price since not all prices will come back down after they've been marked up.

鈥淪ome products that were really 鈥榲alue鈥 purchases in the past. I think those suppliers, it forced them to realize they were value,鈥 he said. 鈥淎nd I think there are going to be products that aren鈥檛 going to come back down (price-wise),鈥 he said.

Mae Anderson, The Associated Press

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