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Side hustle, necessity or too late to turn back: Meet Canada鈥檚 newest business owners

For Mike Livingstone, a pandemic-related job loss offered a chance to chase after a long-held dream. When he was laid off last spring, the transportation executive switched gears and became his own boss, following his passion and opening a bakery.
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For Mike Livingstone, a pandemic-related job loss offered a chance to chase after a long-held dream. When he was laid off last spring, the transportation executive switched gears and became his own boss, following his passion and opening a bakery. 聽

鈥淲e'd always wanted to have our own business, but the timing was never right,鈥 he said in an interview. 鈥淥ur kids were little and we just needed stability. But when I lost my job, it was a lot easier to take a risk because I didn鈥檛 have as much to lose.鈥

A rare silver lining has emerged a year into the COVID-19 pandemic that has otherwise caused widespread economic devastation.聽

As thousands of businesses shut down and millions of workers were laid off, some Canadians seized the opportunity to strike out on their own.

According to Statistics Canada's most recent data, the number of new business openings in November exceeded the number of business closures for the fifth month in a row.

The unexpected burst of entrepreneurship seems to defy a year largely defined by the grim economic fallout of rising infections and tightening restrictions. 聽聽

For some, starting a business was a matter of necessity, a side-hustle to make ends meet and stay busy until the economy rebounded. 聽

These could include opportunistic startups that took advantage of the so-called COVID-19 economy like cleaning services, homemade masks, online fitness and delivery services, said James Bowen, adjunct professor in the Telfer School of Management at the University of Ottawa.聽

While some will stick around, others will fade away with the novel coronavirus, he said. 聽聽

鈥2020 accelerated some trends we鈥檝e been seeing build up over time but it also changed a number of business models,鈥 Bowen said. 鈥淭he cost of entry has dropped and we see more people starting companies on the side, but the failure rate might be different as the economy and society has transitioned and is looking for a better future.鈥澛

Meanwhile, some new businesses were in the works even before the pandemic hit, while others 鈥 like Livingstone 鈥 found the crisis sharpened their focus on what they really wanted in life.聽

鈥淲e talked about what the future looked like for us and decided to make a change,鈥 said Livingstone, now the owner of Cobs Bread Bakery in Georgetown, a community northwest of Toronto, along with his wife, Annie Hoare.聽

鈥淭his was a business opportunity but it was really about a passion.鈥澛

While it might seem unorthodox to open a new business while so many others went under, Livingstone is not alone.聽

Toronto cannabis retail store Forever Buds opened in January while the city was under lockdown.聽

鈥淲e could have stopped and waited until this was all over but with no end in sight, we decided to roll with the punches and move forward,鈥 said Vish Joshi, the CEO of Forever Buds.

鈥淚t鈥檚 a bit of a downer that we couldn鈥檛 actually open our doors to customers for a grand opening. But we worked hard to create a buzz online.鈥

In Nova Scotia, Chanoey's Pasta opened in June while COVID-19 restrictions were in place.

Catherine Paulino, co-owner of the Dartmouth restaurant along with her husband and chef Carl Mangali, said they had already leased a space and taken out loans and 鈥渃ouldn鈥檛 turn back.鈥

But the entrepreneurs had come up with a nearly pandemic-proof business, she said.

鈥淲e hit the jackpot with our business plan because we were focused on takeout anyways,鈥 Paulino said. 鈥淲e pay all our bills on time and we even take a day off a week now.鈥

While there are challenges to opening a business during a pandemic, she added that there are benefits too.聽

鈥淲e found some of the rates lower than we expected and we received some discounts on our (point-of-sale) system.鈥

Indeed, some real estate lease prices have dipped during the pandemic as sublets flood the market, while e-commerce and online ordering has thrived.聽

Yet the startup surge over the last year could be followed by a wave of closures post-pandemic, Bowen said.聽

鈥淭he failure rate is probably going to be higher for two reasons,鈥 he said. 鈥淥ne is that there's going to be people starting companies that don't have the background.鈥

鈥淭he other is second-mover advantage and that is when somebody starts a business and demonstrates that there's a market for something new, maybe it's a niche market or an emerging market, and then an established big player 鈥 takes over.鈥

This report by The Canadian Press was first published March 17, 2021.

Brett Bundale, The Canadian Press

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