The Toronto International Film Festival says Rogers Communications has signed a three-year deal to return as its official 鈥減resenting partner鈥� through 2027.
Both parties say the partnership will see the telecommunications giant sponsor the annual festival, including the People鈥檚 Choice Award, and create a new original content series with TIFF鈥檚 in-house Studio 9 production team,
Last year, Rogers signed a one-year deal to become the presenting partner for the festival after TIFF parted ways with Bell as its longtime lead sponsor at the end of 2023.
TIFF and Rogers haven鈥檛 confirmed whether the partnership will extend to the arts organization鈥檚 year-round activities, or naming rights for its Toronto headquarters.
Rogers says it will develop and produce a TV special on TIFF鈥檚 upcoming 50th edition, to be aired on Citytv.
TIFF will take place from Sept. 4 to 14.
The organization says it will plan programming and events celebrating its 50th anniversary throughout the year.
This report by The Canadian Press was first published Jan. 21, 2025.
Alex Nino Gheciu, The Canadian Press
